Famous Quotes / David Ogilvy
40 Quotations by David Ogilvy
- 1. A well-run restaurant is like a winning baseball team. It makes the most of every crew member's tale ...
- 2. Advertising is a business of words, but advertising agencies are infested with men and women who can ...
- 3. Claude Hopkins... maintained that nobody with a college education could write an advertisement addre ...
- 4. Every advertisement should be thought of as a contribution to the complex symbol which is the brand ...
- 5. Experience has taught me that advertisers get the best results when they pay their agency a flat fee ...
- 6. Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Cr ...
- 7. Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in ...
- 8. I always said that mega-mergers were for megalomaniacs.
- 9. I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an ...
- 10. I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and ...
- 11. I do not regard advertising as entertainment or an art form, but as a medium of information.
- 12. I don't know the rules of grammar. If you're trying to persuade people to do something or buy someth ...
- 13. I have a theory that the best ads come from personal experience. Some of the good ones I have done h ...
- 14. I know of a brewer who sells more of his beer to the people who never see his advertising than to th ...
- 15. I never tell one client that I cannot attend his sales convention because I have a previous engageme ...
- 16. I notice increasing reluctance on the part of marketing executives to use judgment; they are coming ...
- 17. I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no ...
- 18. If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if ...
- 19. If you ever have the good fortune to create a great advertising campaign, you will soon see another ...
- 20. In the modern world of business, it is useless to be a creative, original thinker unless you can als ...