I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. - David Ogilvy

Famous Quotes / David Ogilvy

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David Ogilvy: "I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

David Ogilvy's Quotations

Quotations about

Coming	Drunkard	Executives	Illumination
Increasing	Judgment	Lamp	Marketing
Notice	Part	Post	Rather
Reluctance	Rely	Research	Support
Uses

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