40 Quotations by David Ogilvy
- 21. It has taken more than a hundred scientists two years to find out how to make the product in questio ...
- 22. It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he woul ...
- 23. It is important to admit your mistakes, and to do so before you are charged with them. Many clients ...
- 24. It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it ed ...
- 25. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless y ...
- 26. Like a midwife, I make my living bringing new babies into the world, except that mine are new advert ...
- 27. Many manufacturers secretly question whether advertising really sells their product, but are vaguely ...
- 28. Many people - and I think I am one of them - are more productive when they've had a little to drink. ...
- 29. Most agencies run scared, most of the time... Frightened people are powerless to produce good advert ...
- 30. Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies ...
- 31. Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the wh ...
- 32. Set exorbitant standards, and give your people hell when they don't live up to them. There is nothin ...
- 33. Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhymi ...
- 34. The consumer isn't a moron. She is your wife.
- 35. The most important word in the vocabulary of advertising is TEST. If you pre-test your product with ...
- 36. The relationship between a manufacturer and his advertising agency is almost as intimate as the rela ...
- 37. The secret of long life is double careers. One to about age sixty, then another for the next thirty ...
- 38. To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourse ...
- 39. What you say in advertising is more important than how you say it.
- 40. You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual ...
David Ogilvy Quotes by Power Quotations
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