Famous Quotes / David Ogilvy
David Ogilvy: "Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull?"
| Couplet | Development | Discipline | Dull |
| Equally | Exposition | Fourteen | Iambic |
| Lines | Mozart | Pentameter | Quatrains |
| Recapitulation | Rhyming | Rigid | Shakespeare |
| Sonatas | Sonnets | Strict | Three |
| Within | Wrote |