I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself. - David Ogilvy

Famous Quotes / David Ogilvy

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David Ogilvy: "I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself."

David Ogilvy's Quotations

Quotations about

Another	Cent	Discover	Headline
Housewives	Idea	Ineffable	Meant
Myself	Obsolete	Once	Used
Word

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