Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. - David Ogilvy

Famous Quotes / David Ogilvy

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David Ogilvy: "Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising."

David Ogilvy's Quotations

Quotations about

Advertisers	Advertising	Agency	Commissionable
Direction	Expect	Experience	Flat
Impartial	Increasing	Interest	Lies
Results	Taught	Unrealistic	Vested
Wholly	Your

Quotes by Power Quotations