You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. - William Bernbach

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William Bernbach: "You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

William Bernbach's Quotations

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About	Because	Feel	Happen
Listen	Nobody	Nothing	People
Product	Right	Such	Thing
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