Famous Quotes / William Bernbach
13 Quotations by William Bernbach
- 1. A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
- 2. Advertising doesn't create a product advantage. It can only convey it.
- 3. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- 4. All of us who professionally use the mass media are the shapers of society. We can vulgerize that so ...
- 5. I warn you against believing that advertising is a science.
- 6. If your advertising goes unnoticed, everything else is academic!
- 7. In advertising, not to be different is virtual suicide.
- 8. It is insight into human nature that is the key to the communicator's skill. For whereas the writer ...
- 9. No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you ...
- 10. The truth isn't the truth until people believe you, and they can't believe you if they don't know wh ...
- 11. There are a lot of great technicians in advertising. And unfortunately they talk the best game. They ...
- 12. There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anothe ...
- 13. You can say the right thing about a product and nobody will listen. You've got to say it in such a w ...