No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway. - William Bernbach

Famous Quotes / William Bernbach

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

William Bernbach: "No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway."

William Bernbach's Quotations

Quotations about

Advantage	Anyway	Apart	Cant
Exist	Fall	Gimmick	Going
Invent	Just	Matter	Product
Skillful

Quotes by Power Quotations