Famous Quotes / Morris Hite
12 Quotations by Morris Hite
- 1. If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't ...
- 2. If you have a good selling idea, your secretary can write your ad for you.
- 3. Is advertising moral? It is part and parcel of the American free enterprise system... I challenge an ...
- 4. It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ...
- 5. It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency ...
- 6. No agency is better than its account executives.
- 7. No agency is better than its account executives.
- 8. The headline is the most important element of an ad. It must offer a promise to the reader of a beli ...
- 9. The ultimate test of a finished account executive is his ability to write a sound marketing plan.
- 10. There is more money wasted in advertising by underspending than by overspending. Years ago someone s ...
- 11. To establish a favorable and well-defined brand personality with the consumer the advertiser must be ...
- 12. To Mrs. Mufoosky, the commercials may seem as long as a whore's dream. But to the new advertiser who ...