To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. - Morris Hite

Famous Quotes / Morris Hite

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Morris Hite: "To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality."

Morris Hite's Quotations

Quotations about

Advertiser	Approach	Brand	Cant
Comic	Consistent	Consumer	Damaging
Diffusing	Establish	Favorable	Jacket
Must	Personality	Scientist	Today
Tomorrow	Welldefined	White	Without
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