Famous Quotes / Morris Hite
Morris Hite: "To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality."
Advertiser | Approach | Brand | Cant |
Comic | Consistent | Consumer | Damaging |
Diffusing | Establish | Favorable | Jacket |
Must | Personality | Scientist | Today |
Tomorrow | Welldefined | White | Without |
Your |