The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. - Morris Hite

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Morris Hite: "The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Morris Hite's Quotations

Quotations about

Believable	Benefit	Element	Give
Headline	Important	Memory	Most
Must	Offer	Phrased	Promise
Reader	Value

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