The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace. - David Ogilvy

Famous Quotes / David Ogilvy

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David Ogilvy: "The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace."

David Ogilvy's Quotations

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Advertising	Consumers	Important	Marketplace
Most	Pretest	Product	Test
Vocabulary	Word	Your

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