Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form. - Paul Rand

Famous Quotes / Paul Rand

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Paul Rand: "Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form."

Paul Rand's Quotations

Quotations about

Aesthetic	Cliches	Computer	Content
Design	Effects	Either	Familiar
Form	Humdrum	Machine	Meaningful
Mindless	Novelty	Producing	Relevant
Repetition	Scramble	Speed	Substance
Wild	Without

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