Famous Quotes / Paul Rand
3 Quotations by Paul Rand
- 1. Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's jo ...
- 2. Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
- 3. Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble fo ...