Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists. - Olivia Goldsmith

Famous Quotes / Olivia Goldsmith

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Olivia Goldsmith: "Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists."

Olivia Goldsmith's Quotations

Quotations about

Advertising	Books	Bookstore	Chains
Coop	Difficulty	Important	Lists
Longer	Manuscripts	Market	Matter
Most	Offer	Often	Picking
Properly	Publishers	Publishing	Putting
Simply	Terms	Them	Work
Worthy

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