Famous Quotes / Ivan Chermayeff
Ivan Chermayeff: "Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood."
| Already | Couched | Criterion | Design |
| Direct | Good | Hand | Includes |
| Language | Least | Must | Obscure |
| Part | Problem | Relation | Stylish |
| Time | Trendy | Understood | Verbal |
| Visual |