Famous Quotes / Edward de Bono
18 Quotations by Edward de Bono
- 1. A memory is what is left when something happens and does not completely unhappen.

- 2. Cleverness is like a lens with a very sharp focus. Wisdom is more like a wide-angle lens.

- 3. Creativity involves breaking out of established patterns in order to look at things in a different w ...

- 4. Creativity is a great motivator because it makes people interested in what they are doing. Creativit ...

- 5. Humor is by far the most significant activity of the human brain.

- 6. I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.

- 7. If you never change your mind, why have one?

- 8. In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in hi ...

- 9. In the future, instead of striving to be right at a high cost, it will be more appropriate to be fle ...

- 10. It has always surprised me how little attention philosophers have paid to humor, since it is a more ...

- 11. Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled th ...

- 12. One very important aspect of motivation is the willingness to stop and to look at things that no one ...

- 13. People should realize we're jerks just like them.

- 14. Some people drift along like a cork on a river, feeling that they cannot do anything except drift, m ...

- 15. Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in ano ...

- 16. The purpose of science is not to analyze or describe but to make useful models of the world. A model ...

- 17. Unhappiness is best defined as the difference between our talents and our expectations.

- 18. We need creativity in order to break free from the temporary structures that have been set up by a p ...
