Famous Quotes / Jerry Goodis
Jerry Goodis: "You see, advertising is a substitute for a salesperson, so it should be likeable. Who would buy from a salesperson who is rude, arrogant or insulting? People like to do business with people they like, therefore they respond to advertising created by people who like people."
Advertising | Arrogant | Business | Created |
Insulting | Likeable | People | Respond |
Rude | Salesperson | Substitute | Therefore |