The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive. - Jef I. Richards

Famous Quotes / Jef I. Richards

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Jef I. Richards: "The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive."

Jef I. Richards's Quotations

Quotations about

Advertising	Around	Become	Becomes
Communication	Effective	Efficient	Efforts
Extensive	Holds	Immense	Interactive
Internet	Interpersonalization	Marketing	Mass
Massinterpersonal	Medium	Potential	Promises
Reaches	Tool	World

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