Famous Quotes / Paul Rand
Paul Rand: "Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form."
Aesthetic | Cliches | Computer | Content |
Design | Effects | Either | Familiar |
Form | Humdrum | Machine | Meaningful |
Mindless | Novelty | Producing | Relevant |
Repetition | Scramble | Speed | Substance |
Wild | Without |