We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

Famous Quotes / J. G. Ballard

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

J. G. Ballard: "We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality."

Quotations about

Advertising	Already	Blurring	Branch
Conducted	Consumer	Content	Enormous
Every	Experience	Fiction	Fictional
Fictions	Free	Goods	Identities
Imagery	Imaginative	Increasing	Inside
Instant	Intermingling	Into	Invent
Kind	Live	Mass	Merchandising
Necessary	Novel	Original	Particular
Politics	Popular	Preempting	Reality
Realm	Response	Ruled	Science
Screen	Task	Technology	Television
Translation	Within	World	Writer
Writers

Quotes by Power Quotations

We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality. - J. G. Ballard