The ideology of this America wants to establish reassurance through imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad. - Umberto Eco

Famous Quotes / Umberto Eco

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Umberto Eco: "The ideology of this America wants to establish reassurance through imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad."

Umberto Eco's Quotations

Quotations about

America	Because	Consumers	Defeats
Establish	Good	Guarantee	Ideology
Imitation	Profit	Reassurance	Shudder
Thrilled	Through	Want	Wants

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