John Seely Brown: "Learning is important for both people and organizations. But the real challenge today is unlearning, which is much harder. Each of us has a mental model that we've used over the years to make sense of the world. But the new world of business behaves differently from the world in which we grew up. Before any of us can learn new things, we have to make our current assumptions explicit and find ways to challenge them. This is no academic exercise and it doesn't come naturally. In fact, the harder you fight to hold onto specific assumptions, the more likely there's gold in letting go of them."
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