Famous Quotes / Jef I. Richards
Jef I. Richards: "The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive."
Advertising | Around | Become | Becomes |
Communication | Effective | Efficient | Efforts |
Extensive | Holds | Immense | Interactive |
Internet | Interpersonalization | Marketing | Mass |
Massinterpersonal | Medium | Potential | Promises |
Reaches | Tool | World |