You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire. - David Ogilvy

Famous Quotes / David Ogilvy

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David Ogilvy: "You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire."

David Ogilvy's Quotations

Quotations about

Advertise	Attention	Because	Better
Chance	Commercial	Commercials	Dull
Fire	Fireextinguishers	Frame	Grab
Holding	Open	People	Screen
Seconds	Something	Stand	Surprise
Viewer	Visual

Quotes by Power Quotations