Famous Quotes / David Ogilvy
David Ogilvy: "I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself."
Another | Cent | Discover | Headline |
Housewives | Idea | Ineffable | Meant |
Myself | Obsolete | Once | Used |
Word |