Famous Quotes / David Ogilvy
David Ogilvy: "I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising | Appropriations | Avoid | Awkward |
Cash | Clients | Factor | Marginal |
Marketing | Need | Other | Purposes |
Raid | Tendency | Whenever | Whom |